identified as the top non-premium nameplate in the J.D. Power and
Associates 2007 Initial Quality StudySM (IQS). The Honda Civic and the
all-new Honda CR-V ranked as top vehicles in the compact car and
compact MAV segments, leading Honda to rise in the nameplate rankings
by two positions to the fourth overall vehicle brand.
QS serves as the industry benchmark for new-vehicle quality measured at
90 days of ownership and captures problems experienced by owners in two
distinct categories-quality of design and quality of production
(defects and malfunctions). The study ranked nameplates and vehicles
based on survey reports of Problems Per Hundred Units (PPHU) studied.
Honda vehicles averaged only 108 PPHU, an improvement of 2 PPHU over
2006. The Honda Civic scored highest in the Compact Car segment, with
an IQS rating of 94 PPHU, and the all-new Honda CR-V scored highest in
the Compact Multi Activity Vehicle segment, with an IQS rating of 91
PPHU.
"Honda prides itself on great fuel economy and a fun driving
experience, but vehicle quality has always been the top priority," said
Dick Colliver, executive vice president of American Honda. "These IQS
results help validate our ongoing quality efforts."
The 2007 Honda Civic lineup features a well-equipped and
technologically-advanced Civic Sedan and Civic Coupe, the
ultra-efficient Civic Hybrid, the dedicated natural-gas powered Civic
GX and the ultra-sporty Civic Si Coupe and Sedan. The all-new 2007
Honda CR-V features a sophisticated design that delivers near-luxury
style along with world-class refinement and four-cylinder engine
efficiency.
In addition, three Honda manufacturing facilities received
plant awards through the study with East Liberty, Ohio receiving the
Bronze plant award in North/South America; Sayama, Japan; and Suzuka,
Japan tying for Bronze Award honors for plants in Asia Pacific.
About J.D. Power and Associates:
Headquartered in Westlake Village, Calif., J.D. Power and
Associates is an ISO 9001-registered global marketing information
services firm operating in key business sectors including market
research, forecasting, performance improvement, training and customer
satisfaction. The firm's quality and satisfaction measurements are
based on responses from millions of consumers annually. Find more
detailed findings on new-vehicle quality performance as well as model
photos and specs by watching a video, reading an article and reviewing
quality ratings at www.JDPower.com. J.D. Power and Associates is a
business unit of The McGraw-Hill Companies.
